Demand for Ayurvedic products increases due to COVID
Demand for Ayurvedic products increases due to COVID. Most companies expect sales of immunity boosting and other health products to rise further and are also ramping up production.
The Health and Family Welfare ministry on Sunday issued set of guidelines for recovered Covid-19 patients . The advisory for recovered Covid-19 patients has suggested to include daily practice of yoga, morning or evening walks and a tea spoon of chyawanprash with warm water or milk among other Ayurvedic and Herbal products.
Mr. Vishal Kaushik, Founder and Managing Director, Upakarma Ayurveda (India's fastest Ayurvedic Brand) has welcomed the move. We were anticipating an increased demand for Ayurvedic/immunity boosting products. Recently we have launched the range of 11 (immunity) products that includes Amla Juice, Aloe Vera Juice, and Tulsi Giloy Juices; Amla, Drops, Giloy, Ginger and Tulsi Drops along with Chyawanprash and Ayush Kwath.
He added, "After the Health Ministry's advisory we expect sales of our products to rise further and we are also ramping up our production. During Covid, we have been witnessing 55-60% month on month demand for immunity boosting products. Our multi-dimensional value proposition and D2C strategy has also led to 100% year-on-year growth since the inception in 2017".
According to Ms. Aarti Gill, CO-founder of OZiva, pioneers in clean plant based nutrition startup, there is an increase in demand for products like Plant Based Immunity Booster with almost 3x growth in sales since its in June. "OZiva has always believed in and promoted a holistic and clean lifestyle. This includes a clean, plant based diet for nutrition and yoga/exercise for mental and physical wellness. We have seen increased awareness for adopting this lifestyle post Covid.
She adds, "Since our products are based on modern sciences and the wisdom of ancient Ayurveda, customers are constantly coming to us for products that will help improve immunity and overall well-being. While we continue to follow the mandatory social distancing norms and other rules, it's also important to focus on overall fitness and well-being using these lifestyle changes."